FanDuel Introduces “Real-Time Check-In” Responsible Gaming Technology
FanDuel’s Senior Vice President of Public Policy and Sustainability, Cory Fox, told a at SBC Summit Americas on Wednesday, May 14, about his company’s introduction of Real-Time Check-In.
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Announced at SBC Summit America's Player Protection Symposium
FanDuel is calling its new responsible gaming technology, Real-Time Check-In, “groundbreaking,” and says it “combines data with machine learning to analyze and model personalized deposit behavior, empowering customers to manage their spend in real time.”
Fox spoke as part of SBC Summit America’s Player Protection Symposium titled, “RG Tech: Potential Game Changers.”
“Last year, we saw how providing personalized insights into a customer’s activity through My Spend can help them to better manage their play. We also know deposit is a key moment in the customer journey,” said Fox.
“Now, we’re able to use machine learning to provide a new level of through Real-Time Check-In, encouraging customers to reflect on how much money they’re depositing and if it’s within their budget.”
How Does Real-Time Check-In Work?
Real-Time Check-In is a responsible gaming tool that aims to create a safeguard that provides customers with real-time information to make informed decisions about how much money they deposit on FanDuel. If a customer makes a deposit inconsistent with their established deposit pattern, Real-Time Check-In will prompt them to review it.
Odds Shark Followed Up with FanDuel
Fox acknowledged that whenever the term machine learning is employed, it raises privacy concerns, but he said FanDuel has that covered.
Cory Fox |
“One, we have to comply with privacy laws, but two, our s have to trust us and feel that we are looking after them,” he said. “And I think this product is designed to look after them, ultimately, in a way that will be received positively.” |
Within the review, customers can lower the original deposit amount, set a deposit limit, and review their spending habits through FanDuel’s My Spend Tool.
Positive Response From Test Public
Jill Watkins, Senior Director of Responsible Gaming for FanDuel, told Odds Shark that the new product's test marketing received positive responses.
Jill Watkins |
“We rolled this out, and pretty immediately did some customer testing, because it’s a new concept and we wanted to make sure people understood it. The general consensus was surprise that it was there, and at the same time, that it was incredibly useful,” Watkins said. |
“I think people saw the check-ins as what they were intended to be, which is a real moment of surfacing information. Some s said it was incredibly helpful in deciding what to do next, and they felt that if they went on to make the deposit, it was with the knowledge of what they were doing. And if they changed it, it was because they now had this additional information they didn’t have before.”
Looking Ahead
Fox said FanDuel can’t predict what percentage of its s will deal with Real-Time Check-In as part of their betting experience.
“It’s rolled out to everybody but we’re still looking at the data, so I don’t think we know the percentage that will encounter it, exactly, we’ll look at that over the next few months and see how people feel about it and how much they encounter it,” said Fox, who doesn’t think bettors should be skeptical about Responsible Gaming tools, “because RG tools are designed to help folks.”
“Also, the vast majority of our responsible gaming tools are under a tab where you click, and you, the , have to go turn them on. This one, you don’t have to go enable yourself, it’s automatically there and it’s right in your deposit flow and it’s contextual for you, based on your deposit history and what we expect you to deposit.
So, I think this is a new class of RG tool that s will find helpful. It’s also designed to be empowering for them, because they get to choose whether they make the deposit, ultimately, but we’re giving them the tools to understand the context of that deposit, and make the right choices for them to spend at that level.”
About FanDuel
FanDuel Group has a presence in all 50 states, with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia, and is a subsidiary of Flutter Entertainment, which is traded on the New York Stock Exchange.
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